Digital Zaza LLC

My first business: Digital Zaza LLC

So I started my first company. Yay! It’s honestly nothing too crazy, more formality than anything else. My buddy who is working for an ecommerce startup got in touch with me and he wants me to do some Magento web development work. I’m pretty pumped for the opportunity to work with him and his awesome sounding team, and hopefully there is nothing but boatloads of money in our future.

This is the first time I’m working for a legitimate customer so I needed to make sure my business was legitimate. Although I could have just accepted check written out to my name, I decided to start an LLC for several reasons. One of the major reasons is that I have to pay taxes, and that means that I have to keep my personal finances separate from my business finances. I don’t want to be paying for business items with personal credit cards, etc. Having my own business account makes the whole tax process much simpler.

Another major reason for the LLC is that you get an Employer Identification Number (EIN). EIN’s are essentially the social security number of your business. When you have an EIN you are much more real to both other prospective customers and the IRS. What I mean by that is if a company wants to hire me, they will want to hire me as a company. They want me to write them a professional invoice. They want to see I am a registered business. Companies have to pay their own taxes. My ability to invoice, and their ability to write a check out to my LLC, allows for a paper trail that makes taxes easier for the company, the IRS, and myself. No one wants to write a check to some random dude and then explain to the IRS that they paid thousands of dollars to some guy Joey from New Jersey.

Another reason for the LLC is one that you hear about often. I’m limiting my personal liability. Generally an LLC separates my personal finances from my business finances. If I mess up in some disastrous way I will lose the capital of my company, but I generally will be covered from people trying to come after my personal finances.

Finally I wanted an LLC because it puts me in a potential position for future growth. While I don’t plan on this business getting too big, there always is possibility for growth. If my friend decides to dump more work on me than I can physically do or if I happen to be given work from another company, I’ll probably want to consider hiring employees or bringing someone on as a subcontractor. Having an LLC in place makes that process fast and much less painful.

You may actually be interested in some other form of business such as a sole proprietorship, S-Corp, etc. There are a lot of options for starting a business depending on what you’re trying to get into. But if you want a similar setup to what I have then I would probably recommend two links. The first is a step-by-step guide of what you need to start an LLC in the state of NJ. It’s good for general reading and getting a feel for if an LLC is right for you.

Staring an LLC in NJ

The best link is the actual state page where you can sign up for the LLC. Generally government websites are garbage. Information is all over the place and you have to spend hours or days trying to figure out where things are and what they mean. Once you figure it out you often have to go to some random building during some very specific time and then wait for days or weeks in the mail to get whatever it is that you need. This website and this process were the complete opposite. It couldn’t be any easier to setup an LLC then to just follow along the step by step process on this state website. So a huge shoutout to the New Jersey government for getting something right. It’s important to make something as beneficial as new business generation so painless and simple. Thank you.

NJ State Website for LLC

The site lets you search for and choose your business name, nominate your Registered Agents, sign up for an EIN, send in all the information that you have to, sign all documents online, and make payment via credit card right there all on the same site. At the end of the 15-minute process you have the certificate of formation, business registration, and EIN. Congratulations. You have an LLC.

With that information you can go right to the bank and open up a business account with whatever bank you prefer.

At this point in the post I should probably mention that you definitely might want to consult an accountant or lawyer to make sure you are doing this all correctly. Or you can go with a site like LegalZoom to get you up and running. I had some knowledge of these topics from going for my MBA and I also want to get a better understanding for law since it is such an important part of business. That’s why I went through the research to figure out what was appropriate for my situation. Often times it will be cheaper to have someone else do this work for you or prevent you from making costly legal or accounting mistakes.

For me this whole LLC process happened quickly. The time between my friend reaching out and me starting work was really fast. I didn’t have much time to think of a name. The name in this case isn’t too important as it mostly will be only used on the check that my customer writes. I don’t plan on actively marketing for work, but I want the LLC in case I ever get the opportunity to work or grow. I wanted a name that was pretty broad that I could use for a variety of work. While I’m doing web development for an ecommerce website today, I could definitely see myself doing engineering or business work and would want a name that could cover some general fields. I didn’t want Joseph Butewicz LLC because that’s boring and kind of implies a one-man shop even if I did have a lot of employees. I also didn’t want anything stupid like Innovative Technology Solutions LLC or Expert Engineering Consulting LLC. I hate corporate talk. I also wanted to make sure the domain name was available so I could easily add a nice website in the future. Since I had only a couple of minutes to think of something, I had two ideas. The first was Pro Peach LLC. The word peach is dear to me these days. The second was Digital Zaza LLC. Joey Zaza, or Zaza, or Za is a nickname of mine that goes way back. I kind of liked how Digital Zaza sounded. I like the word Digital, as technology is probably the area I most want to be involved with. Pro Peach LLC kind of really sucks so I went with the only option I had left lol.

I made sure the domain name was available and I picked that up as well. I decided to build a simple website for the business which I’ll talk about in detail here.

Sometimes when people have a business, especially a new one, they clutter their website with all sorts of corporate talk. Useless pages of text. Terrible stock images, etc. You’ve seen a million of these sites and they are disgusting. Just because you have a website, that doesn’t mean you need to fill it to the brim with pages and pages of worthless content. If anything I would argue that you always want to be evaluating your website (and your business, and probably your life as well) and be trying to remove unnecessary clutter that is there. Unclutter your page. Make your message clear. Since I don’t have much content, I wanted my site to be very simple. I don’t have lots of clients. I haven’t done any work for this company. Everything of interest deals with my personal programming life. I’m not sure if this company will continue with ecommerce development work or if it will morph into something else. I don’t know what my company will be. All I know is I wanted an LLC for the reasons previously stated. I just want to build awesome things with other people. Maybe a way to contact the business would be good.

So with all of those thoughts and ideas, I created exactly what I wanted to. I used Digital Ocean’s $5/month hosting plan, which is overkill for this site, but the cheapest you can really buy. I installed a LAMP stack as I have done many times before and got to work building the site.

There were eight things I wanted in the site.

  1. Name of the company
  2. A single sentence, almost like a slogan, giving you the slightest idea of what this is all about
  3. A link to my blog, specifically to this post. Remember, my company isn’t anything yet. It’s two days old, and while it has a customer, I have no idea what it’s future is. Everything that is of interest is related to my personal life.
  4. A way to contact me
  5. I want these four things in the center of the website, both vertically and horizontally.
  6. A font that plays off of the digital theme.
  7. This orangish, pinkish, salmonish colored background. I wanted to make a site with this color background for some time now and this was finally the opportunity lol.
  8. A favicon, that little icon at the top of your browser tab

The concept was very simple. As always the execution ends up taking way longer than expected. It’s remarkably difficult to center something both vertically and horizontally using CSS. Sure, I’m being a little dramatic, but it’s such a common thing to want to do and it always is so difficult. Instead of running through all of the different solutions for this problem, I’ll just say that I used flexbox. I’m happy enough with this rendering properly on the majority of devices. I doubt many people will visit this page in the near future, and I expect those people that do will have a reasonably up to date browser. This is a pretty bad assumption for a web developer lol.

Finding a font to use was pretty easy. I’ve used several font sites in the past and can recommend Font Squirrel, Da Font, and 1001 Free Fonts. There are other sites that you may use. I found a couple good fonts but my favorite was Silkscreen. Shout out to Jason Kottke for the Silkscreen font, specifically Silkscreen Expanded Normal. It’s exactly the right blend of digital and modern. Get Silkscreen here

For some reason I was having issues rendering this font on all of the different browsers I was testing. I must have been making some sort of syntactical mistake. The best way to get fonts to render on all of the devices is just to use Font Squirrel’s webfont generator. You upload your font and the generator will produce all of the different types of fonts you need along with the CSS that you can copy and paste over to your style sheet. Why waste your time writing it from scratch, and then wasting a bunch of time figuring out where your syntactical error is, when you can just copy and paste?

As for a way to contact, I really didn’t want to get away from the simplicity of the site. A contact page may have been alright but it’s kind of impersonal and definitely doesn’t fit with the idea of the site. I decided to find a free email-hosting site that would use my domain name and just link that email in a contact link on the site. Surprisingly Zoho is one of the few that has free accounts. It’s ad free too, which is great. You get up to 10 users with 5 GB storage per user for email. It’s exactly what I wanted for this site. If the site works well then I can see myself paying for their services will several other small sites. I signed up for the service and quickly had myself an email address that can send and receive to the digitalzaza.com domain.

Selecting the background color was easy enough. I had a really good idea of the color that I wanted. I googled around a bit to pick out some nice supporting colors. I usually use Google Image search for general ideas. If there’s a specific color I like then I’ll grab it via a color picker in something like GIMP. I often play around with the different color tools that show up when you search “color calculator,” etc. in google. Eventually after a little trial and error I had all of the colors that I wanted.

As for the favicon I just wanted the letters ZA in the Silkscreen font on the salmon background color. Favicons can be a pain in the ass to make all of the different sizes needed to support all of the different devices and browsers that use them. It’s best to just use one of the many great tools out there. Shout out to Philippe Bernard for the Real Favicon Generator. It takes your one image and makes all of the icons you need and generates all of the CSS that you need. Tools like this help accelerate the speed at which great things are built.

So that’s mostly it for the idea behind the business and the site. Putting it all together you get something that looks like this.

Digital Zaza LLC
Digital Zaza LLC

You can check out Digital Zaza by clicking this link. If it looks absurdly simple, that’s pretty much the intention. Over time this website may evolve into something more substantial, and that will be dictated by the growth of the business. But for right now I’m just a guy with an LLC who wants to build beautiful things.

Cheers,
Joe

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